Original Magnetic Wooly Willy

The Classic You Never Outgrow

Meet Wooly Willy — the original magnetic personality toy that has been delighting kids and nostalgic adults for generations. With just a magnetic wand, you control the iron filings to give Willy a wild beard, a funky mustache, crazy eyebrows, or a full head of hair. The possibilities are endless, and the fun never gets old.

Why Kids (and Adults) Love It

• Open-ended creative play — no two looks are ever the same
• Develops fine motor skills and hand-eye coordination
• Screen-free, battery-free entertainment
• Compact and portable — great for travel, waiting rooms, and road trips
• A beloved classic since 1955

Product Details

• Includes magnetic wand and iron filings sealed inside the case
• Durable plastic case with colorful illustrated face
• Suitable for ages 3 and up
• Made by Smethport Specialty Company